Matthew E. Shaffer, MBA, CFP®
Founder and Chief Executive Officer
Chief Investment Officer
As our Chief Investment Officer, Matt oversees the development and implementation of all financial strategies for each of the firm's individual and business clients. In his role as CEO, Matt is responsible for the creation and execution of our overall business strategy. He is committed to ensuring that the proper resources are allocated to the people, research, and technology that allow us to provide the highest levels of advice and service to our clients.
From 1996 to 2001, Matt served as an Associate Vice President at Morgan Stanley in Columbus, Ohio. He then joined Smith Barney, holding the positions of Vice President of Wealth Management and Senior Investment Management Specialist. In May 2009, Matt and his wife, Tricia, founded Shaffer Capital.
Matt holds the respected Certified Financial Planner™ certification, which reflects his mastery of a broad range of financial planning topics. He holds the Series 65 Investment Adviser Representative license as well as a Life and Health insurance license.
He holds a Bachelor of Science in Business degree, with a major in Finance and a minor in Economics, from Miami University, in Oxford, Ohio. In 2005, he graduated as class valedictorian from the Fisher College of Business at The Ohio State University with a Master of Business Administration degree. He is a member of the Financial Planning Association and the Honor Society of Phi Kappa Phi.
Matt is a native of Galena, Ohio, and continues to live in his hometown with his wife, Tricia, and their four children. He is a member of St. Paul Parish and The Columbus Metropolitan Club. His wide-ranging interests include watching and coaching soccer, listening to music, playing golf and fly-fishing.
Patricia L. Shaffer
Founder & Chief Marketing Officer
Tricia heads our marketing efforts, a broad set of responsibilities that ranges from researching client needs to coordinating our educational and social events for clients. Those events include lectures, informal gatherings, sports outings and other activities.
Tricia’s professional experience includes serving as the Director of Research at Business Intelligence Associates in Columbus, Ohio. Her planning and organizational skills, strong work ethic and attention to detail contribute to the smooth overall operation of the firm and its responsive service to clients.
With her husband, Matt, Tricia founded Shaffer Capital in May of 2009.
Like Matt, she earned her Bachelor’s Degree from Miami University, in Oxford, Ohio, in 1992.
Tricia lives with Matt and their four children in Galena, Ohio. She is a member of St. Paul Parish and The Columbus Metropolitan Club. In her free time, Tricia enjoys reading, cooking, fitness and attending her children’s sports activities.
Keith J. McLean, CFP®
Vice President - Financial Advisor
Mr. McLean has held several key positions within Shaffer Capital since joining the firm in August 2010. Prior to his current role, he served as the Director of Financial Planning. Each position has fostered a better understanding of the financial planning process and how to connect the needs of our clients to the services we provide. Keith’s intimate understanding of Shaffer Capital’s fiduciary business model uniquely qualifies him to assist our ERISA retirement plan clients and the individual participants associated those plans.
In his current role as Vice President - Financial Advisor, Keith is primarily responsible for identifying and nurturing new client relationships in central Ohio. While his efforts are focused on ERISA retirement plans, he also advises individuals and families as they plan for their financial future.
Like Matt, Keith holds the Certified Financial Planner™ certification, reflecting broad expertise in financial planning. He also holds the Series 66 securities license, as well as a Life and Health insurance license.
Keith is a 2006 graduate of the Fisher College of Business at The Ohio State University, with degrees in Marketing and Transportation and Logistics. Originally from Niles, Ohio, Keith has lived in Westerville since 1989. His interests include music as well as playing golf, softball and ice hockey.
George R. Helwagen
Vice President – Financial Advisor
As Vice President - Financial Advisor, George is responsible for developing new client relationships throughout the United States. While his efforts are primarily focused on ERISA retirement plans, he also assists the individual participants associated with his retirement plan clients. As a Financial Advisor of a fiduciary investment firm, George takes great care to understand the unique goals and objectives of his clients. Once a client’s goals and objectives have been clearly defined, he works closely with the rest of the Shaffer Capital team to ensure the proper strategies and services are utilized for each client on an ongoing basis.
George has a well-rounded background in the financial services industry. After time spent in the tech sector during the dot com boom of the 90s, George moved his family to Honolulu, Hawaii. He began his financial career as an Advisor at Morgan Stanley before moving over to UBS Honolulu. In 2014 George moved back to Northeast Ohio and assumed roles as Regional Sales Director and National Sales Director for PNC Capital Advisors and Aspen Partners respectively. He holds the Series 66 securities license.
George lives and works in Pepper Pike, OH and is a proud graduate of Walsh Jesuit HS (’92) and Miami University (’96). A lifelong swimmer, George has competed in dozens of triathlons including the Escape from Alcatraz in San Francisco. George is also a competitive golfer but much of his time in the summer is devoted to his six-year-old daughter Alex.
Client Service Associate
As a Client Service Associate, Yesenia is responsible for guiding our clients through the on-boarding process, initiating and monitoring money movements, and helping to maintain proactive communications. Her responsibilities also include support to our retirement plan sponsors and participants. Her bilingual Spanish skills allow her to better serve a broader range of our clients and plan participants throughout the United States.
Yesenia’s previous experiences in the financial industry include working for JPMorgan Chase and Morgan Stanley. She joined the Shaffer Capital team in April of 2016.
Yesenia is a 2012 graduate of Capital University where she received her Bachelor of Arts in Political Science. She currently resides in her hometown of Powell, Ohio. Her interests include reading, music, and traveling.
Joshua P. Cox
Client Service Associate
As a Client Service Associate, Josh is responsible for assisting our clients with account operational procedures, completing money movement requests, and ensuring proactive communications. His responsibilities also include supporting our retirement plan sponsors and the employees associated with those retirement plans.
Prior to joining Shaffer Capital in July 2017, Josh held a variety of positions in the financial services industry at Park National Bank and JPMorgan Chase. Josh holds his life and health insurance license and has experience in the insurance industry with State Farm and Bankers Life.
Josh is a 2008 graduate of Murray State University where he received a Bachelor of Science in Finance. He currently resides in Pickerington, OH. In his free time, Josh enjoys a variety of activities including reading, physical fitness, meditation, and building/fixing computers.
CFP® | Certified Financial Planner™ |
Certified Financial Planner Board of Standards, Inc., owns the certification marks above, which it awards to individuals who successfully complete initial and ongoing certification requirements.